![]() Use A Tone That Is Consistent With Your Brand VoiceĪ brand should have a tone of voice in their messaging that reflects and is consistent with their identity, which is the way in which a brand appears to users.Ī meta description should be written uniquely and according to the brand tone.įor instance, the tone of voice of a website that sells women’s clothing will sound different to the one that sends hardware - this also needs to be reflected in the tone of both websites’ meta descriptions.īrand’s voice and meta description tone should be tailored to reach out to different buyer personas that are targeting specific keywords. So, make sure you match your meta descriptions and keywords used in them to search terms as closely as possible. Google bolds the key phrases that match users’ search queries to draw their attention. To maximize the CTR, an enticing description should always go together with relevant keywords. It is a very important part of search marketing because it draws readers to a website from the SERPs. Think of your meta descriptions as advertising copy: its goal is ultimately the same, to compel the reader to click on your page through the power of well-written copy. Write Enticing Copy That Answers To Searchers’ Needs ![]() What Are Meta Description Best Practices?īefore looking into more specific advice for writing compelling meta descriptions, we first need to address some obligatory techniques and best practices. Platforms like Facebook automatically pull the meta tags from these pages to describe the content to the audience. Meta descriptions also appear on social networks when users share web pages. This can have great consequences for your brand image. Foster your audience’s trust in you: When page content delivers on what meta description promises, this signals to your readers that you are a credible, trustworthy source that doesn’t deceive.Increase conversions: Likewise, a meta description that is closely related to the page’s topic and optimized for users’ search intent can boost conversion rate significantly.Drive high-value traffic: If a meta description contains information that indicates the searcher has found exactly what they were looking for, your page benefits from getting traffic that is interested in what you have to say and offer.So it should include the relevant keyword(s) and be compelling to encourage searchers to click on your listing.Ī good summary of your page can provide a positive signal to searchers looking for content such as yours that they have indeed found it.Įven though meta descriptions are not a Google ranking signal, there are other important considerations for them. Your meta description tag will often appear as the text snippet below your listing. In other words, optimizing the meta description - just like optimizing your title tags - is important in order to get more people to click on your page. #Meta description code#Meta description HTML attribute looks like this in the HTML code of the page:Įven though meta descriptions are not on the list of Google’s ranking factors, the search engine uses the CTRs as a criterion for evaluating whether your page is a good result.Īnd Google awards pages with higher CTRs by moving them up in search results. The purpose of meta description is to get searchers to click on your page in search results and generate click-throughs. ![]() In fact, studies show that pages with a meta description get 5.8% more clicks than those without a description. A well-written meta description can improve the click-through rates (CTRs). Google and other search engines display meta descriptions to tell the user what they will find on the linked page. ![]() Meta description is an HTML tag that summarizes the content of a web page. View more agencies What Is A Meta Description? ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |